Consumer Satisfaction And Complaining Behaviour
- H.C. Purohit
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Know about the book -
Consumer Satisfaction And Complaining Behaviour is written by H.C. Purohit and published by Mittal Publications. It's available with International Standard Book Number or ISBN identification 8170999243 (ISBN 10) and 9788170999249 (ISBN 13).
Aims To Identity The Determinants Of Satisfaction And In Order To Test The Strength Of Relationship To Develop A Model Which Can Help Predict Satisfaction Behaviour At The Time Of Purchase. The Model Prepared Has Been Tested With The Help Of Logistic Regression. Five Chapters A Questionaire And A Useful Bibliography.
