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Television Advertising And Consumer Response: Children Buying Behaviour is written by Neeru Kapoor and published by Mittal Publications. It's available with International Standard Book Number or ISBN identification 8170999014 (ISBN 10) and 9788170999010 (ISBN 13).
This Book Provides Comprehensive Data And A Rationale To Arrive At A More Definitive Verdict About The Influence Of Tv Advertising On Children`S Buying Response Within The Context Of Parent-Child Interaction.