Media and Market Forces- Challenges and Opportunities First Edition(English, Hardcover, Gupta V.S.)

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Media and Market Forces- Challenges and Opportunities First Edition(English, Hardcover, Gupta V.S.) is written by Gupta V.S. and published by Concept Publishing Co. It's available with International Standard Book Number or ISBN identification 8170226988 (ISBN 10) and 9788170226987 (ISBN 13).

The book has grown out of the papers presented at the National Seminar on Media and Society : Challenges and Opportunities, organised by the Department of Journalism and Mass Communication, Himachal Pradesh University, Shimla, in October 2000. A large number of distinguished scholars from all over the country, several of them with life time devotion to the profession, faculty members from universities and media professionals participated in the seminar. The papers included in the book are of contemporary relevance and cover subjects including media and social responsibility, communication technology, media in conflict situation, dot.com journalism and a most of other topics on media and development. It is hoped that the book would prove valuable for the students, teachers and scholars of mass communication in updating their knowledge in the subject. About the Author V.S. Gupta a Senior media and communication academic is a former Professor, Haryana Agricultural University. A recipient of several awards and fellowships, Professor Gupta conceptualized and implemented a number of training programmes in journalism and communication at the university. As the Country Representative for the Asian Media information and Communication centre (AMIC), Singapore, for a number of years, organised numerous seminars and colloquia throughout the country. He has written and edited, jointly and singly, nine books and a number of manuals, besides having been widely published in India and abroad.