Retail Management 01 Edition(English, Hardcover, Bhatia S. C.)

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Retail Management 01 Edition(English, Hardcover, Bhatia S. C.) is written by Bhatia S. C. and published by Atlantic Publishers & Distributors Pvt Ltd. It's available with International Standard Book Number or ISBN identification 8126909811 (ISBN 10) and 9788126909810 (ISBN 13).

Retailing is the set of business activities that adds value to the products and services sold to consumers for their personal or family use. Often people think of retailing only as the sale of products in stores. But retailing also involves the sale of services: overnight lodging in motel, a doctor’s exam, a haircut, a video-tape rental or a home-delivered pizza. Not all retailing is done in stores. A retailer is a business person who sells products or services or both, to consumers for their personal or family use. Retailers attempt to satisfy consumer needs by having the right merchandise, at the right price, at the right place, when the consumer wants it. Retailers also provide markets for producers to sell their merchandise.