THE CAPSTONE ENCYCLOPAEDIA OF BUSINESS

Know about the book -

THE CAPSTONE ENCYCLOPAEDIA OF BUSINESS is written by Capstone and published by John Wiley & Sons. It's available with International Standard Book Number or ISBN identification 8126510374 (ISBN 10) and 9788126510375 (ISBN 13).

Market_Desc: · General business Special Features: · The first one-volume, accessibly-priced reference book for business in years· Lead title for the brand new Capstone reference list· Key title marketing including web site, extract mailings and wide review coverage· Internationally-recognized editorial board About The Book: The business world has changed beyond all recognition in recent years. New skills, insights, tools, technologies and best practice have emerged. At the same time, many of the foundations of good business have made important leaps for-ward. The business world has changed and deserves a single-source volume which brings all this progress together to make sense of it and place it in context. The Capstone Encyclopedia of Business addresses this issue head on. It represents the most up-to-date, authoritative and accessible guide to the modern business world available, providing a gateway to the state of the art in marketing, finance, strategy, leadership, people management and beyond. Each entry provides a sharp, incisive overview of the subject and, crucially, points to how the ideas can be put into practice. The Capstone Business Encyclopedia makes sense of the new world of business, embracing the best of the new and the most robust of the old.