When Ads Work
- John Philip Jones
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Know about the book -
When Ads Work is written by John Philip Jones and published by M.E. Sharpe. It's available with International Standard Book Number or ISBN identification 6610912823 (ISBN 10) and 9786610912827 (ISBN 13).
Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent.
