Voice Search Marketing. Strategies for the successful use of digital voice assistants

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Voice Search Marketing. Strategies for the successful use of digital voice assistants is written by Patricia Gomes Fernandes and published by GRIN Verlag. It's available with International Standard Book Number or ISBN identification 3960959931 (ISBN 10) and 9783960959939 (ISBN 13).

The application of digital voice assistants has been spreading in the US since 2015. In Germany, about one third of the population between the ages of 17 and 69 used such a tool in 2017. This not only creates new opportunities but also new challenges for businesses as the results of a voice search often only deliver a single result. How can businesses ensure the visibility of their product or brand regardless? According to Patricia Gomes Fernandes, dealers particularly fear that voice assistants don't play advertisements. For this reason, she explains how businesses best use applications for digital voice assistants. She offers recommendations for producers and dealers and shows how they can have voice assistants like Alexa present their products. In this publication: - Online Marketing; - Amazon; - Advertising; - Voice Search Marketing; - Customer Journey