Consumer Psychology: A Study Guide to Qualitative Research Methods

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Consumer Psychology: A Study Guide to Qualitative Research Methods is written by Paul M.W. Hackett and published by Verlag Barbara Budrich. It's available with International Standard Book Number or ISBN identification 3847408917 (ISBN 10) and 9783847408918 (ISBN 13).

This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.