Event Management: How to Apply Best Practices to Small Scale Events

Know about the book -

Event Management: How to Apply Best Practices to Small Scale Events is written by Sven Damm and published by Diplomica Verlag. It's available with International Standard Book Number or ISBN identification 3842851308 (ISBN 10) and 9783842851306 (ISBN 13).

Event management is a ubiquitous word in modern society. The word is used for small business breakfasts, large corporate shows and also for big international sport events, such as the Olympic Games. We all have an idea of what management is, but what is an event? This question and the theories behind the dynamic event industry are summarized in this book. Ultimately, the book combines a range of differing views about best practice and recommended behaviours; it identifies and recommends an event management model that potentially enables small-scale event managers to fully develop the potential of such events. The book reduces the gap between theory and practice and the framework of best practices can be applied to significantly improve the quality of managing similar events in the future.