Platform Jazz

Know about the book -

Platform Jazz is written by Benjamin Burkhart and published by transcript Verlag. It's available with International Standard Book Number or ISBN identification 383943159X (ISBN 10) and 9783839431597 (ISBN 13).

TikTok is one of the world’s most popular digital platforms. Although it may seem unusual at first, many jazz musicians have large followings on this short-form video platform. Benjamin Burkhart examines how popular jazz musicians use TikTok and how jazz is represented on the platform. He investigates how the musicians deal with the platform’s affordances, tailor their content to the short-form video format, and interact with the platform’s algorithmic system. The study also examines the musicians’ expectations regarding TikTok users’ actions, and reveals which jazz-related content achieves the greatest visibility on the platform. Through interviews with popular content creators, the study shows that the socio-technical interaction between musicians and the platform leads to a very specific representation of jazz on TikTok.