The Valuation of Intangible Assets

Know about the book -

The Valuation of Intangible Assets is written by Philipp Sandner and published by Springer Science & Business Media. It's available with International Standard Book Number or ISBN identification 3834983934 (ISBN 10) and 9783834983930 (ISBN 13).

Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from patents and trademarks.