European Retail Research
- Bernhard Swoboda
- Dirk Morschett
- Thomas Rudolph
- Peter Schnedlitz
- Hanna Schramm-Klein
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Know about the book -
European Retail Research is written by Bernhard Swoboda and published by Springer Science & Business Media. It's available with International Standard Book Number or ISBN identification 3834982032 (ISBN 10) and 9783834982032 (ISBN 13).
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept.
