Strategic Retail Management

Know about the book -

Strategic Retail Management is written by Joachim Zentes and published by Springer Science & Business Media. It's available with International Standard Book Number or ISBN identification 3834967408 (ISBN 10) and 9783834967404 (ISBN 13).

This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management.