Advances in Advertising Research (Vol. 2)
- Shintaro Okazaki
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Know about the book -
Advances in Advertising Research (Vol. 2) is written by Shintaro Okazaki and published by Gabler Verlag. It's available with International Standard Book Number or ISBN identification 3834931349 (ISBN 10) and 9783834931344 (ISBN 13).
This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.
