A Risk-Benefit Perspective on Early Customer Integration
- Christoph Kausch
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Know about the book -
A Risk-Benefit Perspective on Early Customer Integration is written by Christoph Kausch and published by Springer Science & Business Media. It's available with International Standard Book Number or ISBN identification 3790819611 (ISBN 10) and 9783790819618 (ISBN 13).
Customer integration in the early innovation phase, considered the method of choice in theory and practice, has shown unexpected side effects that may even outweigh its recognized advantages. As a result, management needs to be able to assess in advance whether the involvement of customers will add overall value to an innovation project. This book develops a mathematical formula to support this decision.
