Emotionalizing Fashion Retail
- Jochen Strähle
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Know about the book -
Emotionalizing Fashion Retail is written by Jochen Strähle and published by BoD – Books on Demand. It's available with International Standard Book Number or ISBN identification 3734758211 (ISBN 10) and 9783734758218 (ISBN 13).
The fashion retail environment is changing faster than ever. This book shows the latest state of the art in both theory and practice in how to attract customers, turn them into shoppers and to develop them into lovers of any fashion business. The key-focus lies on a deep understanding of the emotional part during the buying-process. It clearly shows the potential of new digital and social media, and the integration of the on- and offline world within the fashion retail world.
