Omni-channel Retailing. Impacts and challenges on the supply chain

Know about the book -

Omni-channel Retailing. Impacts and challenges on the supply chain is written by Cindy Schröder and published by GRIN Verlag. It's available with International Standard Book Number or ISBN identification 3668868956 (ISBN 10) and 9783668868953 (ISBN 13).

Seminar paper from the year 2017 in the subject Business economics - Operations Research, grade: 1,0, European School of Business Reutlingen, language: English, abstract: The aim of this case study is to identify impacts and challenges of an omni-channel business model on the retail supply chain. Based on this, recommendations and possible solutions will be presented which the retail should adapt along its supply chain in order to respond to the identified challenges.