Strategic Management of International E-Commerce Firms
- Marius Müller
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Know about the book -
Strategic Management of International E-Commerce Firms is written by Marius Müller and published by Springer Nature. It's available with International Standard Book Number or ISBN identification 3658496800 (ISBN 10) and 9783658496807 (ISBN 13).
In this book, Marius Müller explores the distinct virtual and physical internationalization strategies of today's leading international e-commerce firms. By revealing previously unknown determinants of e-commerce firms' online geographic scope, foreign direct investments, and international performance, he contributes novel insights into how these digital firms successfully coordinate their virtual and physical presence across borders. Finally, he highlights the complex interplay between these international strategies and dynamic host country factors.
