Strategic Orientations and Innovativeness of Multinational Corporations

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Strategic Orientations and Innovativeness of Multinational Corporations is written by Nele Jacobs and published by Springer Nature. It's available with International Standard Book Number or ISBN identification 3658490195 (ISBN 10) and 9783658490195 (ISBN 13).

Multinational corporations (MNCs) face significant challenges in a dynamic global business environment. In times of economic hardship and increased competition, innovativeness and the demonstration of key abilities are essential to the success and resilience of MNCs. In her research, Nele Jacobs adopts a theory-based approach to examine the interplay between a firm’s perceived strategic orientations, innovativeness, special corporate abilities, and consumer responses in an international context. Furthermore, Jacobs provides valuable insights into the differences in consumer cognition and behavior caused by critical country-level boundary conditions.