Conference Proceedings Trends in Business Communication 2016
- Timo Becker
- Peter Schneckenleitner
- Wolfgang Reitberger
- Alexandra Brunner-Sperdin
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Know about the book -
Conference Proceedings Trends in Business Communication 2016 is written by Timo Becker and published by Springer. It's available with International Standard Book Number or ISBN identification 3658172541 (ISBN 10) and 9783658172541 (ISBN 13).
These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of the symposium “Trends in Business Communication”, which took place at the University of Applied Sciences in Kufstein, Tyrol.
