Advances in Advertising Research (Vol. V)

Know about the book -

Advances in Advertising Research (Vol. V) is written by Ivana Bušljeta Banks and published by Springer. It's available with International Standard Book Number or ISBN identification 3658081325 (ISBN 10) and 9783658081324 (ISBN 13).

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.