Advances in Advertising Research (Vol. IV)

Know about the book -

Advances in Advertising Research (Vol. IV) is written by Sara Rosengren and published by Springer Science & Business Media. It's available with International Standard Book Number or ISBN identification 3658023651 (ISBN 10) and 9783658023652 (ISBN 13).

​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.