The Starbucks Brand
- Silke Specht
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Know about the book -
The Starbucks Brand is written by Silke Specht and published by GRIN Verlag. It's available with International Standard Book Number or ISBN identification 3656487650 (ISBN 10) and 9783656487654 (ISBN 13).
Research Paper (undergraduate) from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, University of Southern Denmark, language: English, abstract: This project assignment shall provide some insights into the problems Starbucks has to face today, why they occurred and how they might be solved. More specifically this project focuses on the question: why have customer difficulties perceiving values added by Starbucks?
