Brand Personality
- Iva Rakocevic
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Know about the book -
Brand Personality is written by Iva Rakocevic and published by GRIN Verlag. It's available with International Standard Book Number or ISBN identification 3656019894 (ISBN 10) and 9783656019893 (ISBN 13).
Bachelor Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University of Vienna, language: English, abstract: This bachelor thesis should give an overview of brand personality, as an important part of branding. Going through historical periods before the 20th century up to present day, I will try to present the development of brand personality through different phases. The main focus of this bachelor thesis will be on Aakers model of brand personality, as she was the first author who developed brand personality scales.
