Beyond Kawaii

Know about the book -

Beyond Kawaii is written by Brigitte Steger and published by LIT Verlag. It's available with International Standard Book Number or ISBN identification 364396286X (ISBN 10) and 9783643962867 (ISBN 13).

Kawaii. The love of all things cute has become the dominant image of Japanese girls and women. Real Japanese women are, however, more complex. Some celebrate their uterus, others experiment with fashion and cross- dressing or embrace their chubbiness, many struggle with motherhood. And some may even return as vengeful ghosts. This third collection of studies by young scholars from the University of Cambridge looks beyond the kawaii image and explores the diversity and complexity of being a Japanese woman in the new millennium.