Innovation in Commoditized Service Industries

Know about the book -

Innovation in Commoditized Service Industries is written by Maximilian Rothkopf and published by LIT Verlag Münster. It's available with International Standard Book Number or ISBN identification 3643100191 (ISBN 10) and 9783643100191 (ISBN 13).

The passenger airline industry is a prominent service industry that is becoming increasingly commoditized. As little empirical work in this field exists, this study contributes to research by exploring how passenger airlines leverage innovation in such market conditions from a strategic and organizational view. Comprehensive case studies of a sample of eight passenger airlines constitute the empirical basis. The analysis detects patterns of innovations and draws conclusions on the strategic innovation behavior in the airline industry. The study proposes an organizational concept and a strategic approach for airlines to innovate in an increasingly commoditized market.