From Customer Retention to a Holistic Stakeholder Management System(English, Electronic book text, Huber Margit)

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From Customer Retention to a Holistic Stakeholder Management System(English, Electronic book text, Huber Margit) is written by Huber Margit and published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG. It's available with International Standard Book Number or ISBN identification 3540774300 (ISBN 10) and 9783540774303 (ISBN 13).

The fourth in Springer 's series on Stakeholder Management books, this volume looks back at the beginnings of Stakeholder Management and how it has developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. What 's more, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to the implementation of actions derived from result analysis.