Conjoint Measurement

Know about the book -

Conjoint Measurement is written by Anders Gustafsson and published by Springer Science & Business Media. It's available with International Standard Book Number or ISBN identification 3540714049 (ISBN 10) and 9783540714040 (ISBN 13).

The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.