Handbook on Electronic Commerce

Handbook on Electronic Commerce

  • Michael Shaw
  • Robert Blanning
  • Troy Strader
  • Andrew Whinston
Publisher:Springer Science & Business MediaISBN 13: 9783540673446ISBN 10: 354067344X

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Know about the book -

Handbook on Electronic Commerce is written by Michael Shaw and published by Springer Science & Business Media. It's available with International Standard Book Number or ISBN identification 354067344X (ISBN 10) and 9783540673446 (ISBN 13).

The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain management, and product distribution. This handbook examines most aspects of electronic commerce, including electronic storefronts, online business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models. An indispensable reference for professionals in e-commerce and Internet business.