Food Quality and Consumer Value
- Monika J.A. Schröder
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Know about the book -
Food Quality and Consumer Value is written by Monika J.A. Schröder and published by Springer Science & Business Media. It's available with International Standard Book Number or ISBN identification 3540439145 (ISBN 10) and 9783540439141 (ISBN 13).
The concept of consumer value is one of the main pillars underpinning the theory of market differentiation. This book takes an interdisciplinary approach to the analysis of satisfaction in relation to the consumption of food, with both food science and consumer science playing central parts.
