Batik Hanbok. Promoting a Hybrid Fashion Phenomenon on Instagram

Know about the book -

Batik Hanbok. Promoting a Hybrid Fashion Phenomenon on Instagram is written by Tamara Wiedersum and published by GRIN Verlag. It's available with International Standard Book Number or ISBN identification 3346683494 (ISBN 10) and 9783346683496 (ISBN 13).

Bachelor Thesis from the year 2022 in the subject South Asian Studies, South-Eastern Asian Studies, grade: 1,0, University of Frankfurt (Main) (Sprach-und Kulturwissenschaften), language: English, abstract: This work analyzes the popularity of the hybrid fashion phenomenon batik hanbok that combines Korean traditional hanbok with Indonesian batik art. The thesis focuses on marketing strategies used by batik hanbok designers on Instagram and includes interviews with batik hanbok designers and customers. The goal of this work is to show how small batik hanbok businesses place their products on the market, how the customers react to the hybrid phenomenon and how Instagram can help to raise interest in batik hanbok.