The Impact of Public Relations on Crisis Management at Health Institutions

Know about the book -

The Impact of Public Relations on Crisis Management at Health Institutions is written by Sandra Lombe and published by GRIN Verlag. It's available with International Standard Book Number or ISBN identification 3346033112 (ISBN 10) and 9783346033116 (ISBN 13).

Bachelor Thesis from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: B+ (Merit), , course: Public Relations and Communications, language: English, abstract: The study investigates the impact of Public Relations in Crisis Management at health institutions; A case study of University Teaching Hospital (UTH), in Lusaka Zambia. Literature was reviewed for information on the impact of PR on crisis management at health institutions and specific attention was given to UTH. In this study, conducted in March 2016, personal interviews, questionnaires, and direct observations were used to collect the data. Both qualitative and quantitative data analysis methods were employed.