The Future of Audiences

Know about the book -

The Future of Audiences is written by Ranjana Das and published by Springer. It's available with International Standard Book Number or ISBN identification 3319756389 (ISBN 10) and 9783319756387 (ISBN 13).

This book brings together contributions from scholars across Europe to present findings from a foresight analysis exercise on audiences and audience analysis, looking towards an increasingly datafied world and anticipating the ubiquity of the internet of things. The book uses knowledge emerging out of three foresight exercises, produced in co-operation with more than 50 stake-holding organisations and building on systematic reviews of audience research. It works through these exercises to arrive at a renewed agenda for audience studies within communication scholarship in the context of intrusive and connected interfaces and emerging communicative practices.