Advances in Luxury Brand Management

Know about the book -

Advances in Luxury Brand Management is written by Jean-Noël Kapferer and published by Springer. It's available with International Standard Book Number or ISBN identification 3319511270 (ISBN 10) and 9783319511276 (ISBN 13).

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.