Marketing and American Consumer Culture

Know about the book -

Marketing and American Consumer Culture is written by Arthur Asa Berger and published by Springer. It's available with International Standard Book Number or ISBN identification 331947328X (ISBN 10) and 9783319473284 (ISBN 13).

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.