Marketing Renewable Energy

Know about the book -

Marketing Renewable Energy is written by Carsten Herbes and published by Springer. It's available with International Standard Book Number or ISBN identification 3319464272 (ISBN 10) and 9783319464275 (ISBN 13).

This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.