Entrepreneurship, Business and Economics - Vol. 1

Entrepreneurship, Business and Economics - Vol. 1

  • Mehmet Huseyin Bilgin
  • Hakan Danis
Publisher:SpringerISBN 13: 9783319275703ISBN 10: 3319275704

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Know about the book -

Entrepreneurship, Business and Economics - Vol. 1 is written by Mehmet Huseyin Bilgin and published by Springer. It's available with International Standard Book Number or ISBN identification 3319275704 (ISBN 10) and 9783319275703 (ISBN 13).

This volume of Eurasian Studies in Business and Economics focuses on latest results from entrepreneurship and SME research, Human Resources, along with a focus on the Tourism industry. The first part deals with topics ranging from entrepreneurial intentions, social entrepreneurship and technological entrepreneurship to EU policies such as the 7th Framework program. Bridging the themes, the second part on Human Resources and General Management deals with human capital issues, labor force education, employer branding and aligning HR practices to knowledge management outcomes. The third part in particular concentrates on the tourism industry in exploring innovative marketing strategies, WEB 2.0 Challenges, tourism product innovation, and success in international markets.