De Gruyter Handbook of Media Psychology

De Gruyter Handbook of Media Psychology

  • Rachel L. Bailey
  • Glenna L. Read
Publisher:Walter de Gruyter GmbH & Co KGISBN 13: 9783111292489ISBN 10: 3111292487

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De Gruyter Handbook of Media Psychology is written by Rachel L. Bailey and published by Walter de Gruyter GmbH & Co KG. It's available with International Standard Book Number or ISBN identification 3111292487 (ISBN 10) and 9783111292489 (ISBN 13).

This book presents a survey of contemporary research investigating the psychological processes related to media consumption. As a rapidly growing and changing sub-discipline of mass communication, Media Psychology analyzes how media facilitate communication and how communication, in turn, shapes attitudes, emotions, and behavior. The handbook addresses leading ideas and debates in media psychology, persisting lines of inquiry and new areas of interest. Adopting an organizational approach that embraces a dynamic systems perspective, the book is subdivided into sections that examine nested components of the larger system in question, such as audiences, messages, content and context, while also acknowledging that they do not function in isolation.