#Barbie and Social Media
- Rebecca C. Hains
- Emily R. Aguiló-Pérez
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Know about the book -
#Barbie and Social Media is written by Rebecca C. Hains and published by Springer Nature. It's available with International Standard Book Number or ISBN identification 3031956117 (ISBN 10) and 9783031956119 (ISBN 13).
#Barbie and Social Media delves into Barbie’s transformation from doll to global cultural icon–one that is deeply embedded in contemporary social media discourse. It explores how digital platforms have given rise to a dynamic, participatory culture that both celebrates and critiques doll and brand. From Mattel’s strategic branding of Barbie as a symbol of diversity and empowerment, to individuals' use of social media to reimagine Barbie’s identity and significance, #Barbie and Social Media offers a comprehensive examination of Barbie in the digital age.
