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Artificial Intelligence and Transforming Digital Marketing is written by Allam Hamdan and published by Springer Nature. It's available with International Standard Book Number or ISBN identification 3031358287 (ISBN 10) and 9783031358289 (ISBN 13).
This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.