Digital Transformation for Fashion and Luxury Brands
- Wilson Ozuem
- Silvia Ranfagni
- Michelle Willis
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Know about the book -
Digital Transformation for Fashion and Luxury Brands is written by Wilson Ozuem and published by Springer Nature. It's available with International Standard Book Number or ISBN identification 303135589X (ISBN 10) and 9783031355899 (ISBN 13).
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and discussing the benefits and challenges it has created for the fashion industry, this book provides insights into the role of various digital technologies, systems and strategies in generating and maintaining brand value and equity, customer engagement and experiences and connecting the marketplace and marketspace. Chapters 2 and 16 are available open access under a Creative Commons Attribution 4.0 International License via Springer Link.
