Political Marketing in the 2021 Canadian Federal Election

Know about the book -

Political Marketing in the 2021 Canadian Federal Election is written by Jamie Gillies and published by Springer Nature. It's available with International Standard Book Number or ISBN identification 3031344049 (ISBN 10) and 9783031344046 (ISBN 13).

This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book’s content takes our current understandings of Canadian political marketing in new directions.