Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century

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Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century is written by Magdalena Eriksroed-Burger and published by Springer Nature. It's available with International Standard Book Number or ISBN identification 303120204X (ISBN 10) and 9783031202049 (ISBN 13).

This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region.