Commodity Marketing

Know about the book -

Commodity Marketing is written by Margit Enke and published by Springer Nature. It's available with International Standard Book Number or ISBN identification 3030906574 (ISBN 10) and 9783030906573 (ISBN 13).

Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.