Tourism Entrepreneurship in Portugal and Spain
- João Leitão
- Vanessa Ratten
- Vitor Braga
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Know about the book -
Tourism Entrepreneurship in Portugal and Spain is written by João Leitão and published by Springer Nature. It's available with International Standard Book Number or ISBN identification 3030892328 (ISBN 10) and 9783030892326 (ISBN 13).
This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.
