Social Computing and Social Media: Applications in Marketing, Learning, and Health

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Social Computing and Social Media: Applications in Marketing, Learning, and Health is written by Gabriele Meiselwitz and published by Springer Nature. It's available with International Standard Book Number or ISBN identification 3030776859 (ISBN 10) and 9783030776855 (ISBN 13).

This two-volume set LNCS 12774 and 12775 constitutes the refereed proceedings of the 13th International Conference on Social Computing and Social Media, SCSM 2021, held as part of the 23rd International Conference, HCI International 2021, which took place in July 2021. Due to COVID-19 pandemic the conference was held virtually. The total of 1276 papers and 241 posters included in the 39 HCII 2021 proceedings volumes was carefully reviewed and selected from 5222 submissions. The papers of SCSM 2021, Part I, are organized in topical sections named: Computer Mediated Communication; Social Network Analysis; Experience Design in Social Computing.