An Insider's Guide to Place Branding

Know about the book -

An Insider's Guide to Place Branding is written by Florian Kaefer and published by Springer Nature. It's available with International Standard Book Number or ISBN identification 3030671445 (ISBN 10) and 9783030671440 (ISBN 13).

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.