Strategic Innovative Marketing and Tourism in the COVID-19 Era
- Androniki Kavoura
- Stephen J. Havlovic
- Natalya Totskaya
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Know about the book -
Strategic Innovative Marketing and Tourism in the COVID-19 Era is written by Androniki Kavoura and published by Springer Nature. It's available with International Standard Book Number or ISBN identification 3030661547 (ISBN 10) and 9783030661540 (ISBN 13).
This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world’s leading research labs. In addition, the book brings together work from academia and industry.
