Eurasian Business Perspectives
- Mehmet Huseyin Bilgin
- Hakan Danis
- Ender Demir
- Sofia Vale
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Know about the book -
Eurasian Business Perspectives is written by Mehmet Huseyin Bilgin and published by Springer Nature. It's available with International Standard Book Number or ISBN identification 3030650855 (ISBN 10) and 9783030650858 (ISBN 13).
This book gathers selected theoretical and empirical papers from the 29th Eurasia Business and Economics Society (EBES) Conference, held in Lisbon, Portugal. Covering diverse areas of business and management in various geographic regions, it highlights the latest research on human resources, management and marketing, among other topics. It also includes related studies that address marketing and management-relevant aspects such as the impact of supervisor support on employee performance through work engagement, the standardization of global logistics business operations, elements to support long-term B2B communication, and omni-channel strategies in the Marketing 4.0 paradigm.
