Advances in Innovation, Trade and Business

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Advances in Innovation, Trade and Business is written by Aswini Kumar Mishra and published by Springer Nature. It's available with International Standard Book Number or ISBN identification 3030603547 (ISBN 10) and 9783030603540 (ISBN 13).

Since the process of liberalization and opening of markets in the 1990s, the emerging markets have created a thriving culture of entrepreneurship, creativity and global collaboration. Along with these opportunities, however, there are challenges in doing business with emerging markets. This book underlines the challenges that come with managing business relationships in diverse emerging countries such as India. It also provides useful implications and conclusions for successful and profitable business ventures in emerging economies.